Fortunately, the number of small businesses with professional websites is increasing steadily, from a relative handful ten years ago to about two-thirds today (the numbers vary, depending on the country and survey you look at). Yet that still leaves thousands of businesses behind the times. What’s the holdup?
The internet is where literally everyone is today—even you. Not owning a spot on the world wide web is like denying the very place you love vacationing. Research shows that 81% of people research the internet before making a purchase decision. Owning a spot on the internet is making yourself an authority in what you do. In surveys, many business owners say they don’t have the skills, the time, or the money to build a business website.
But a surprising number say that their business doesn’t need a website, either because it’s not required, or because they use social media instead.
A Tool Shop!
A website is a key tool in your e-presence kit. The leads that converts to sale on your site typically pay for the site; making the skill-time-money excuse a no-brainer. Every business … yes every business … requires a website. A website keeps your doors open 24/7 on a busy super-highway and there is no telling who can stop by at anytime. Your brick-and-mortar store can’t beat that!In the real world no store can stay open 24/7/365. It must have to shut her door to the public or provide skeletal services for a couple of hours due to maintenance, upgrade, or simply regulation (in the form of public holidays, or other event). An e-presence boosts sale, especially when you factor in repeat sales and customers not restricted by geography.
Social media is not enough!
You are on social media. Good. But consider this:
It’s true that you cannot control what others say about you on social media channels, but you can influence public perception by creating your own story via a business website.
A website is an invaluable resource centre where you have an unlimited ability to put your brand mission, vision, message and personality in front of the public. Moreso, you can reinforce your value proposition by telling stories, posting helpful resources, providing links and telling the world how grateful your customers are! In short, it is the easiest way to build a network. Added to, social media helps you drive traffic to your site by telling all who come across you and your friends that they can stop by to access some stuff on your site.
Imagine your business maintaining a billboard year-round with the ability to change content at will. invariably you have a channel to tell the world all you want them to hear at will. You never can tell which pair of eyes viewing your message each day will be pleased to patronage you anyday. If I have a need and you posted a helpful resource on that need sometime ago, of a truth, you are an authority and are the goto source.
Why exhaust yourself repeating your offering to people over and over when you can simply deal them your URL and they can get even more information than you would have given out on your website. Even more, they may not be in the right frame of mind when you met them but they can scoop up this information at their convenience!
A website is like a business card—it is a must have for every organization.